SEO/SEM Quiz


1)CPM (Cost Per Impression) is usually based on cost per
1000 impressions
100 impressions
500 impressions
impression
2)Which of the following is not traditionally SE friendly
RSS feeds
sitemaps
XML
frames
3)Matt Cutts works for
AltaVista
MSN
Yahoo
Google
4)Which attribute now has practically zero SEO value
h1 tag
meta keywords tag
title tag
anchor text
5)Which search engine has a supplemental index
MSN
Google
Lycos
Yahoo
6)If a websites target audience is the UK the site should be
Hosted in the UK
Hosted in US with .Com extension
The website should have a .co.uk extension
Hosted in UK with a .co.uk extenstion
7)Backlinks have little value if they are
from a website in the same country
if they have a .net extension
on the same class C IP address
from an authority website
8)If a URL is redirected to a new URL, the old URL should return which HTTP header status
404
200
301
302
9)What scale does PageRank have
0-100
0-1000
0-10
0-50
10)MSNs Pay Per Click is called
adCenter
adSense
Miva
Search Marketing!
11)Click Through Rate is calculated by
Clicks/Impressions * 100
Impressions/Clicks * 100
Conversions/Impressions * 100
Impressions/Conversions * 100
12)Keyword Prominence is
The number of times in an area the keyword appears
How close to the start of the area the keyword appears
The ratio (percentage) of keywords contained within the total number of words
The closeness between 2 or more keywords
13)Google Adwords PPA model charges
Whenever the advert is clicked
Whenever the advert is displayed
Whenever a specified action is performed
At the beginning of the year
14)AOL Receives Paid and Organic listings from
Yahoo
MSN
Google
Lycos
15)According to Google the "NOARCHIVE" tag instructs search engines
Not to follow a link
Not to index a page
Blocks the DMOZ description of the page
Not to cache a page
16)What is Google Bowling?
Dastardly techniques to knock your competition out of the SERPs
An elusive query (two words - no quote marks) with a single, solitary result
Link Bomb with humourous results
Setting a high max CPC in Adwords to appear at #1
17)"MSNDude" is a member of which forum
SEOChat
WebmasterWorld
SearchGuild
SEORoundTable
18)Which search engine is rebranding itself as www.live.com
AltaVista
Lycos
Ask.Com
MSN
19)Larry Page and Sergie Brin formed Google in which year
1990
1995
1998
2000
20)Stanford Ph.D. students David Filo and Jerry Yang founded which search engine in 1994
Lycos
AltaVista
Yahoo!
Netscape
21)eSpotting rebranded itself as
Mirago
Miva
Search Marketing!
adCenter
22)A search mechanism that sends user requests to several other search engines is called
Search Engine
Directory
Meta-Search Engine
Mega-Search Engine
23)Web 2.0 means
A second generation of Web-based services such as social networking sites
A network protocol
The new web browser plugin from Microsoft
A markup language standard as defined in RFC 2795
24)Which major search engine has recently bought YouTube
Lycos
MSN
Yahoo
Google
25)Which major search engine launched a new Internet advertisement sales system on February 5, 2007 called Panama
Ask.com
MSN
Yahoo
Google

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