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Search Engine Optimisation Services

Do you need better results from search? Our search engine optimisation (SEO) and pay per click (PPC) management services are based on an unique approach that is consistent, repeatable and has been successful with over 200 clients since 2001 - you won't find a company that will worker harder AND smarter to get the results you need. Find out more

8 key reasons why you can rely on Vertical Leap to deliver a better search marketing service
  • Reliable and completely managed all-inclusive Search Engine Marketing based on continuous, pro-active management of your website(s) on your behalf. That's TotalPropulsion.
  • Holistic, comprehensive approach to both Search Engine Optimisation (SEO) and Search Engine Marketing. Our mission is to look at the bigger picture and to recommend and action a wide range of actions to constantly improve results. We can also advise on content.
  • Results driven. We like to think of ourselves as an extension of your marketing department. No IT experience required on your part. We speak your language.
  • Accountable Process Plan for both SEO, PPC and Local Search - you’ll know where you are every step of the way.
  • References and Case Studies available.
  • Experienced teams of Campaign Delivery Managers to work on your account.
  • Ongoing monitoring and tracking of campaign progress and targeting from Apollo, Vertical Leap’s proprietary campaign management system designed exclusively to better manage search marketing campaigns.
  • Affordable, OnePrice SEO and PPC service with NO hidden extras.
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SEO Blog

How to budget for a Pay Per Click Campaign
Mon, 5 Jan 2009 16:03:43 by Jayne Wiltshire

 

Setting a budget for a successful Pay Per Click campaign is not as easy as just thinking ‘I will give it a try for £50 and see what happens’ there are far more factors in making a Pay Per Click campaign work than just throwing a few pounds at Google and hoping you might get some clicks and make a sale. I can understand it must be a difficult decision for those of you who have not yet thought too much about online advertising – I mean where do you start? Here are a few pointers on how to decide what your budget should be:

 

-         Decide how much you are prepared to lose. For example, if you invest £1500 for 1 month and you don’t make it back is this going to make you broke?  This, of course, does not mean you won’t make a return on investment but it’s a good idea to plan for the worst case scenario – especially when first beginning a campaign as there may be trial and error to begin with. With PPC it’s as easy to waste money on a poor campaign as it is to make money from a great campaign.

-         What have you have spent on other forms of advertising such as press? Remember that PPC advertising is targeting your market precisely; you will be advertising your products and services to those searching for what you sell!

-         Think about how much you are willing to spend on acquiring a sale – for example, if your product is £100, your profit is 50%, are you willing to spend £10 to get that sale? What is the point of spending £10 to get a sale if your profit is only £5 on that one sale? It so easy to spend time worrying about spending £1000 a month on adverts, but really does this amount matter if its bringing a solid return on investment? No.  What matters is your margin, and if it’s costing you more to acquire a sale than the profit you are making then advertising is pointless.  With Pay per Click you can work out how much a sale has cost you to acquire and then work towards that target number so you are getting a sound ROI from the campaign.

-         Is your business in a highly competitive sector? For example are you selling Mobile Phones or mortgages? Some industries are highly competitive online and need large budgets for PPC each month.  



Jayne Wiltshire

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PREVIOUS BLOGS

Google Back to Regular Toolbar Page Rank Updates Posted on Fri, 2 Jan 2009 16:38:09 by Kerry Dye

Pay Per Click - Wasted expense or Good Investment? Posted on Mon, 29 Dec 2008 11:39:27 by Jayne Wiltshire

Google Analytics Event Tracking Rolling Out Posted on Mon, 22 Dec 2008 16:19:45 by Kerry Dye

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