Search Engine Optimisation Services

Setting a budget for a successful Pay Per Click campaign is not as easy as just thinking ‘I will give it a try for £50 and see what happens’ there are far more factors in making a Pay Per Click campaign work than just throwing a few pounds at Google and hoping you might get some clicks and make a sale. I can understand it must be a difficult decision for those of you who have not yet thought too much about online advertising – I mean where do you start? Here are a few pointers on how to decide what your budget should be:

-         Decide how much you are prepared to lose. For example, if you invest £1500 for 1 month and you don’t make it back is this going to make you broke?  This, of course, does not mean you won’t make a return on investment but it’s a good idea to plan for the worst case scenario – especially when first beginning a campaign as there may be trial and error to begin with. With PPC it’s as easy to waste money on a poor campaign as it is to make money from a great campaign.

-         What have you have spent on other forms of advertising such as press? Remember that PPC advertising is targeting your market precisely; you will be advertising your products and services to those searching for what you sell!

-         Think about how much you are willing to spend on acquiring a sale – for example, if your product is £100, your profit is 50%, are you willing to spend £10 to get that sale? What is the point of spending £10 to get a sale if your profit is only £5 on that one sale? It so easy to spend time worrying about spending £1000 a month on adverts, but really does this amount matter if its bringing a solid return on investment? No.  What matters is your margin, and if it’s costing you more to acquire a sale than the profit you are making then advertising is pointless.  With Pay per Click you can work out how much a sale has cost you to acquire and then work towards that target number so you are getting a sound ROI from the campaign.

-         Is your business in a highly competitive sector? For example are you selling Mobile Phones or mortgages? Some industries are highly competitive online and need large budgets for PPC each month.